How we name our products

How we name our products

People often have asked how I came up with the names of each items, they are so unusual and varied, well in fact, as it’s a London label it was a no brainer… I look at the item either by style or colour, that inspires me to a particular area in London and hone in on the eclectic small road names we have in this wonderful city, I try to use small residential roads or unknown names, its my kiss to this wonderful town and a thank you for all it has to offer.