fashion blog

You are what you wear campaign

Adding to fashion revolution campaign of #whomademyclothes we would also like get the consumer to change their shopping habits, that’s when fast fashion houses will take note and soon make changes and ask people to tag #youarewhatyouwear we take such care in what we eat and put in our bodies, lets also care what we put …

fashion blog

Our London fashion week Pop up

  We have joined LDC now for over a year, popping up around London, meeting new brands on the way, what is amazing is how much the word sustainably is now being said a lot more, ethical minded, slow fashion, this has been a hot topic which I hope sticks. What is interesting is the …

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How its made

How we make our knits

A wonderful film by Tushar Rajan Sharma Take a look at the behind the scenes knitting and making process of our knit workshop, each piece is carefully made from start to finish. With zero waste and limited water use, knitting with surplus yarns and made to order, our fashion knits go through a conscious making …

fashion blog

Behind the scenes photo shoots AW19 video

People often see the polished finished fashion shoots, but we like the behind the scenes rawness. All the fun mistakes and backstage issues you get are a learning. What is nice about shooting a sustainable collection is that outsiders see the clothing before anyone else, seeing the feedback and the positive response is great. Shooting …

fashion blog

Fashion Video Look Book AW19

How we made our knitted pieces even more sustainable. Even though we we make every effort to keep all the waste we make during the knitting process, this collection actually keeps all loose knitting on the garment. When the consumer sees the finished knit product, they don’t see all the waste produced by one garment, …

fashion blog

Blog post by MARIANNA MICHAEL

Here is a snippet of Maranna’s blog post on our knitwear Sustainability in fashion is at an all-time high. A lot is being said, but not enough is being done. I recently wrote a piece on Sustainability in the Construction Industry: How Their Methods can be Utilised within Fashion  for NJAL. The dialogue needs to expand and the industry …

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Featured by Ruth Macgilp

Thanks to Ruth for the feature, here is a snippet of her blog post… The Ultimate Ethical Christmas Gift Guide You can’t do winter in Scotland without knitwear, and this year, instead of cheesy Christmas jumpers…. written by Ruth Macgilp Click on Ruth’s page for her ultimate Christmas gift guide, shopping ethical this year is the …

fashion blog

Review and blog post by Natalia Lilja

Pic credits Natalia Lilja AN APPROACH TOWARDS A MORE SUSTAINABLE EARTH The topic of sustainability is hardly something that we can manage to hide from today. We more or less see it everywhere, it pops up on the adds we receive, on the streets and let’s not forget about the retail industry where it is …

knitwear

Thanks to Make it British

Thanks to Make it British for ranking us in your top 40 list, below is the snippet of the blog post Top 40 British-made knitwear brands The ultimate guide to British knitwear brands – all made in the UK British knitwear is world-renowned. It’s no wonder – the mechanical knitting machine was invented in England …

How its made

Featured in London Craft club blog

  Thanks to London Craft Club for the featured blog post of our making and machine skills. Here is a snippet of the post, click above for the full post. Secrets of a Professional Knitwear Designer and Maker Most of us at LCC know how to knit – but not like Valentina! You might know …